Stop briefing agencies.
Start booking creators.
Rawshi is MENA's first self-serve creator ad marketplace. Browse thousands of verified Arabic-speaking creators across the region, view their rates upfront, submit your brief, and pay securely — all in one place. No agencies. No back-and-forth. No invoicing headaches.
Creator marketing in MENA costs too much, takes too long, and delivers too little certainty.
If you've run influencer campaigns in the Arab world, you've dealt with at least one of these:
- 01You briefed an agency and paid 20–30% of your budget before a single piece of content was created.
- 02You DM'd 15 creators, got 4 replies, negotiated for two weeks, and ended up with two who actually delivered.
- 03A creator posted the content, you paid the invoice, and it performed well — but you had no contract, no guarantee, and it could have gone either way.
- 04You had no idea what the right rate was for a creator in your category, so you either overpaid or undersold yourself in the negotiation.
- 05A campaign went live on the wrong date because the brief was miscommunicated over WhatsApp.
- 06You want to work with Arabic-speaking creators in KSA but you're based in Egypt and don't know where to start.
- 07You needed a creator for a Ramadan campaign and only started looking two weeks before — by which time every creator worth working with was already booked.
The first self-serve creator ad marketplace built natively for MENA.
Rawshi is a two-sided marketplace connecting brands and businesses with verified Arabic-speaking content creators across the region. The entire process — discovery, briefing, payment, delivery, and approval — happens on the platform. No intermediaries. No side channels.
Browse creators with full transparency.
Open the Rawshi marketplace and filter by exactly what you need — niche, platform, country, follower tier, engagement rate, language, and budget. Every creator's rates are listed publicly on their profile. You know what an Instagram Reel costs before you reach out. There is no 'it depends on the brand.'
Submit your brief and pay securely.
Select the package you want, fill out a structured campaign brief, and pay through the platform. Your payment is held in Rawshi's secure escrow — it doesn't reach the creator until they deliver. You're protected from day one.
The creator delivers within the agreed window.
Once you book, the creator receives your brief and a delivery countdown begins. They deliver the content through the platform. You review it. If it meets your brief, you confirm and the escrow releases. If it doesn't, you can request a revision or raise a dispute.
Confirm, and you're done.
Approve the delivery. Funds release to the creator. Your content is live. The entire process leaves a record — brief, delivery, approval, payment — all documented in your campaign dashboard.
Built for every business that needs Arabic-speaking creators — regardless of size or category.
Rawshi is not built for enterprise brands with six-figure influencer budgets and dedicated agency relationships. It's built for the businesses that have always needed a better way:
D2C brands & e-commerce sellers
Fashion, beauty, food, home goods, supplements, electronics accessories — if you sell directly to MENA consumers and need content that converts, Rawshi connects you with creators whose audiences match your customer profile.
Startups & scale-ups
You have a product that needs awareness but you can't afford a retainer agency. Rawshi lets you allocate budget directly to creators, see the exact cost before committing, and book only what you need. A startup can run its first influencer campaign on Rawshi for a few hundred dollars.
App developers & SaaS
Tech creators on TikTok, YouTube, and LinkedIn in the Arab world are an underused channel for app installs, trial signups, and B2B awareness. Rawshi has a dedicated Tech creator category across all markets.
Event organizers & entertainment
Rawshi creators span lifestyle, music, entertainment, and culture. Promoting a concert, festival, exhibition, or launch event in Cairo, Riyadh, Dubai, or anywhere in the region — Rawshi has creators in those cities with audiences who are there.
Real estate developers
Property launches in the Gulf and North Africa are increasingly driven by creator-led content. Rawshi has creators in the Business and Lifestyle categories who specialize in aspirational content for high-value purchases.
Government & tourism boards
Saudi Vision 2030, UAE tourism campaigns, Egyptian cultural initiatives — government-backed marketing increasingly relies on creator content to reach Arabic-speaking audiences authentically. Rawshi's verification and escrow systems make it appropriate for institutional buyers.
Marketing & media agencies
If you run campaigns on behalf of clients, Rawshi's Business tier gives your team multi-seat access, bulk booking tools, and a campaign dashboard that makes it easy to manage multiple creators across multiple clients simultaneously.
Verified MENA creators. Filtered by everything that matters to your campaign.
The Rawshi marketplace is where your campaign starts. Here's how filtering works:
25 content categories — Photography, Lifestyle, Fashion, Beauty, Food, Tech, Gaming, Education, Fitness, Travel, Music, Sports, Parenting, Business, Entertainment, Art, Comedy, Finance, Health, Automotive, Real Estate, Pets, Sustainability, Culture, and more.
Instagram, TikTok, YouTube, Snapchat, X, LinkedIn, Podcast, Facebook, Threads. Filter to see only creators active on the platforms your campaign requires.
All 17 active MENA markets. Target creators whose primary audience is in your target market, not just creators based there.
Nano (1K–10K), Micro (10K–100K), Mid (100K–500K), Macro (500K–1M), Mega (1M+). Mix tiers — a Micro creator with 5% engagement often outperforms a Macro with 1%.
Set a minimum and maximum package price. Only creators with at least one active package within your range appear. No surprise quotes after you've done your research.
Arabic, English, French, Arabic + English, Arabic + French. Target bilingual creators for campaigns that need to bridge audiences.
AI-generated 0–100 across 8 dimensions: authenticity, engagement quality, content consistency, audience relevance, delivery reliability, profile completeness, brand safety, and growth potential. Filter by tier — Elite (85+), Strong (70+), Good (55+).
Don't know which creators you need? Paste your website and let the AI decide.
Not every brand knows which creator categories to target. Rawshi's AI matching engine eliminates the guesswork.
Rawshi's AI reads your website, analyzes your brand, identifies your industry, infers your target audience, and determines which content categories and creator profiles are the strongest match.
The system shows you what it understood about your business: industry, target audience, brand personality, recommended content types, and target markets.
Ranked by match score with specific reasoning for each: why this creator's audience aligns with your brand, what their key strengths are for your category, and what makes them a strong or developing fit.
Before running the match, optionally filter by market, minimum follower count, and maximum budget per post. The AI respects these constraints while still returning the best possible matches within them.
One click saves all 8 matched creators to a new shortlist named after your business and the date. Book any of them directly from the results.
From discovery to delivered content — in four steps.
Select a package
Every creator lists their services as bookable packages. Each package specifies the content type (Reel, Story, TikTok Video, YouTube Integration, etc.), the content duration, the delivery window, the number of revisions included, and the rate. You see all of this before you commit to anything.
Submit your brief
A structured campaign brief form ensures the creator has everything they need before starting. The brief covers: campaign objective, key message, required platforms, dos and don'ts, reference content links, brand asset uploads, and your preferred delivery date.
Pay securely
Pay the creator's listed package rate — that's it. There's no fee added at checkout. Rawshi's 8% comes out of the creator's side, so what you see on their profile is exactly what you pay. Your payment is held in escrow immediately, and the creator's delivery countdown begins when they accept the brief.
Review and approve
When the creator submits their delivery, you receive a notification. You have 48 hours to review the content and either approve it, request a revision, or open a dispute. If you take no action within 48 hours, the escrow auto-releases — this is by design to protect creators who deliver on time.
Your money is protected from the moment you book to the moment you approve.
The escrow system is the single most important trust mechanism on the platform. Here's exactly how it protects you:
You never pay and hope.
In traditional creator deals, you pay upfront — or worse, you pay on delivery which means the creator is the one taking the risk. On Rawshi, your payment is locked the moment you book. Neither party is operating on faith.
The creator can't receive payment before delivering.
Escrow means the funds are held by Rawshi — not by you, not by the creator. They release only on your approval. This structural protection eliminates the most common failure mode of creator campaigns: paying for content you never received.
You have 48 hours to review every delivery.
When a creator submits their content, your 48-hour review window begins. Review at your own pace within that window. If the content meets your brief, approve. If it doesn't, request a revision or raise a dispute.
Disputes are mediated by Rawshi.
Open a dispute through the platform. Both parties submit evidence. Rawshi's team reviews and issues a binding ruling within 5 business days. If the ruling is in your favour, you receive a full refund. There is no grey area and no informal negotiation — the ruling is final.
Auto-release protects the creator — and gives you a deadline.
If you take no action within 48 hours of delivery, the escrow auto-releases to the creator. This is intentional — it prevents businesses from indefinitely withholding payment from creators who delivered.
Every creator has a Rawshi Score. Know who you're booking before you book.
Creator vetting is one of the most time-consuming parts of running influencer campaigns. On Rawshi, the vetting is done for you — built into every creator profile as the Rawshi Score.
Authenticity
Does the follower count match the engagement pattern? Statistical analysis detects anomalies that indicate artificial growth.
Engagement Quality
How does the creator's engagement rate compare to MENA benchmarks for their follower tier and platform? A Micro creator with 6% engagement is outperforming their category.
Content Consistency
Are their stated niches, bio, and platform activity all telling the same story? Consistent creators attract the audiences they claim to have.
Audience Relevance
How well does their actual content and audience match their stated category? A 'Fashion' creator whose content is actually travel-focused scores lower.
Delivery Reliability
Their Rawshi track record — on-time delivery rate, revision rate, cancellation rate. Experienced creators with strong track records score high.
Profile Completeness
Avatar, bilingual bio, intro video, sample content, all platforms connected, packages detailed — completeness is a proxy for professionalism.
Brand Safety
Does the creator's content category create risk for mainstream advertisers? Lifestyle, fashion, beauty, food, fitness, and tech are high-scoring.
Growth Potential
Is this creator in a growing niche? Are they expanding across platforms? Booking a creator on the way up gives your campaign a momentum signal.
A good brief produces good content. Rawshi's brief form is designed to capture everything.
The single biggest driver of campaign failure in creator marketing is an incomplete brief. Creators produce what they're told to produce — and if they're not told clearly, they guess. Rawshi's structured brief form eliminates ambiguity.
Brand Awareness, Product Launch, App Install, Event Promotion, Sales / Conversion, Community Growth, Content Creation, or Other. Sets the tone for how the creator approaches the brief.
The single most important thing the creator must communicate — max 500 characters. Forces you to distil the brief to what actually matters.
Open-ended brief field — talking points, tone of voice, key product features, mandatory disclosures. Min 50 characters, max 2,000.
Explicit inclusions and exclusions. Dos: 'Show the product being used outdoors, mention the discount code RAWSHI20.' Don'ts: 'Do not mention competitors, avoid political references.'
Up to 5 links to reference content — competitor campaigns, past branded content you liked, aesthetic references.
Which of the creator's active platforms must the content go live on. Ensures you're not surprised by a cross-post to a platform you didn't intend.
Upload logos, product photos, brand guidelines, and any creative assets the creator needs. All files stored securely throughout the booking.
Optional. If not specified, the creator's stated delivery window applies from the date of booking.
From blank page to professional brief — in a structured conversation.
Writing a campaign brief that produces great creator content is harder than it looks. Most businesses either write too little — leaving the creator guessing — or write too much in the wrong format. The Rawshi AI Brief Builder solves this — guiding you through your campaign objectives, extracting the key message, structuring your requirements, and producing a complete, professionally formatted campaign brief.
If your key message is vague, the AI flags it and asks a clarifying question. It will not let you submit a brief with an empty or unresolvable key message.
Based on your campaign objective, the AI checks whether your brief is missing information that creators commonly need — and prompts you to add it.
The AI reads your product description and target audience and suggests a tone if you haven't specified one. You can accept or override.
The completed brief is generated in both languages simultaneously. The Arabic version is written as a native Arabic-language brief — not a mechanical translation.
Your complete campaign view — all bookings, all creators, all statuses in one place.
The Rawshi business dashboard gives you full visibility over every campaign you've run or are running.
rawshiSelf-serve, MENA-native, escrow-protected — no other platform offers all three.
An honest comparison of the options currently available for MENA businesses running creator campaigns:
| Feature | Rawshi | Agencies | Collabstr / Passionfroot | WhatsApp / Direct |
|---|---|---|---|---|
| MENA native | ✓ Yes | ✓ Yes | ✗ No | ✓ Yes |
| Arabic UI | ✓ Full | Varies | ✗ None | N/A |
| Self-serve booking | ✓ Yes | ✗ No | ✓ Yes | ✗ No |
| Transparent rates | ✓ Upfront | ✗ Opaque | ✓ Yes | ✗ Negotiated |
| Escrow protection | ✓ Yes | Partial | ✓ Yes | ✗ None |
| AI creator matching | ✓ Yes | ✗ No | ✗ No | ✗ No |
| Creator scoring | ✓ AI score | Varies | ✗ No | ✗ No |
| Fee model | 8% flat | 20–30% | 9–19% | 0% (but no protection) |
| Campaign dashboard | ✓ Full | Via agency | Partial | ✗ None |
| Job board (brand posts) | ✓ Yes | ✗ No | ✗ No | ✗ No |
| Min spend requirement | None | $5K–$50K+ | None | None |
The closest global comparables — Collabstr and Passionfroot — have thin creator pools in MENA, no Arabic UI, no understanding of regional platform behaviour (Snapchat dominance in KSA, Egyptian TikTok trends, Gulf LinkedIn adoption), and no regional payment infrastructure. They are Western products that technically work globally.
Rawshi is built from the ground up for this region. Arabic is the primary language. MENA creators are the primary supply. Regional payment methods are built in. The product roadmap is driven by MENA market dynamics.
What you see is what you pay. Rawshi's 8% comes out of the creator's side.
Businesses pay the creator's listed package rate — nothing more. No platform fee added at checkout, no markup, no surprise line items. Rawshi takes its 8% out of the creator payout, so the rate on the profile is the rate on your invoice.
| Package | Listed Rate (You Pay) | Rawshi Fee (8%) | Creator Receives |
|---|---|---|---|
| Instagram Reel (Micro creator) | AED 3,600 | AED 288 | AED 3,312 |
| TikTok Video (Mid creator) | AED 6,500 | AED 520 | AED 5,980 |
| YouTube Integration (Mid) | AED 12,000 | AED 960 | AED 11,040 |
| Story Set 5× (Micro) | AED 1,800 | AED 144 | AED 1,656 |
| Content Bundle (Reel+TikTok+Stories) | AED 9,500 | AED 760 | AED 8,740 |
| Podcast Episode Sponsorship | AED 4,200 | AED 336 | AED 3,864 |
Rates are set entirely by creators — these are illustrative examples based on mid-tier MENA creator market rates. Actual rates vary by creator, niche, and engagement level. As a business, you pay the listed rate in full; Rawshi's 8% is deducted from the creator's payout, never added to yours.
Post a campaign brief. Let creators come to you.
In addition to browsing and booking creators directly, Rawshi has a job board — a space where you post a paid campaign brief and creators bid to win the work.
- —You have a campaign in mind but haven't identified the right creator yet
- —You want to see who puts themselves forward — the bid itself tells you something about the creator's enthusiasm for your brand
- —You're open to discovering creators outside the niches you'd normally search
- —You have a tight timeline and want to run a fast open process
- 01Write your campaign brief — objective, deliverables, platform, budget range, and timeline
- 02Post to the job board — any verified Rawshi creator can see and bid on it
- 03Review bids as they come in — each bid shows the creator's profile, their Rawshi Score, their proposed rate, and their pitch
- 04Award the job to your chosen creator — converts directly into a standard Rawshi booking with escrow, brief, and all protections in place
The budget range you post is visible to creators — being realistic about budget attracts better bids. Undercutting on the job board tends to attract creators who are underpriced for a reason.
Ten things that separate a good campaign from a great one.
Book Micro creators for conversion, Macro creators for awareness.
A Micro creator with 50K followers and 6% engagement will often outperform a Macro creator with 500K followers and 0.8% engagement for product sales and app installs. Use the engagement filter — not just the follower count filter.
Write your Do's and Don'ts before you write anything else.
The most common brief failure is listing what you want without specifying what you don't want. Creators aren't mind readers. A clear Don'ts section prevents the revision cycle.
Use reference links — not descriptions.
'We want something aspirational and modern' means nothing. 'We want something like this' with a link to a specific campaign means everything. Use the reference content field every time.
Book across multiple tiers for the same campaign.
Three Micro creators often reach different audience segments than one Macro creator with the same total follower count — and their audiences trust their recommendations more.
Start Ramadan campaigns 6 weeks out, not 2.
The best MENA creators for Ramadan campaigns are fully booked by 4–5 weeks before Ramadan starts. If you're planning a Ramadan push, shortlist and book in January or February for a March campaign.
Check the Rawshi Score breakdown, not just the headline score.
A creator with a Strong overall score but a low Brand Safety sub-score might not be right for a conservative brand. A creator with a Developing overall score but an Elite Engagement Quality score might be exactly right for a conversion campaign.
Watch the intro video before booking.
The intro video tells you more about a creator's personality, delivery style, and energy than any stat on their profile. A creator who speaks confidently and warmly on camera is likely to perform better in a sponsored context.
Use the AI matching tool for unfamiliar categories.
If you're launching a product category you haven't marketed before — or entering a new MENA market — let the AI matching engine analyze your brand and recommend the right creators.
Re-book creators who performed well.
Audience familiarity compounds. A creator who promoted your brand once and their audience responded positively will perform better the second time — because followers already have context.
Rate every creator after every booking.
Your rating contributes to the creator's public profile and helps other businesses make better decisions. The review ecosystem only functions if businesses participate in it.
Built for the full region from day one.
Instagram · TikTok · YouTube · Snapchat · X · LinkedIn · Podcasts · Facebook · Threads
25 content niches — Photography, Lifestyle, Fashion, Beauty, Food, Tech, Gaming, Education, Fitness, Travel, Music, Sports, Parenting, Business, Entertainment, Art, Comedy, Finance, Health, Automotive, Real Estate, Pets, Sustainability, Culture, and more.
Egypt, Saudi Arabia, UAE, Jordan, Morocco, Qatar, Kuwait, Bahrain, Oman, Tunisia, Algeria, Lebanon, Iraq, Palestine, Yemen*, Syria*, Libya*, Sudan* — (*inactive until operational infrastructure is confirmed)
Arabic, English, French, Arabic + English, Arabic + French. The platform UI is available in full Arabic and English.
Instagram Reels, Stories, Static Posts, Carousels, TikTok Videos, TikTok Lives, YouTube Dedicated Videos, YouTube Integrations, YouTube Shorts, Snapchat Snaps, Snapchat Stories, Snapchat Spotlights, X Posts, X Threads, LinkedIn Posts, LinkedIn Articles, Podcast Episode Sponsorships, Podcast Mid-rolls, Podcast Pre-rolls, Podcast Host Reads.
Your first booking in under 15 minutes.
Getting on Rawshi as a business requires no approval process. Here's the full onboarding:
Go to rawshi.com and select 'I'm a Business.' Verify your email. You're in.
On first login, a brief setup prompt asks for your company name, industry, country, and website. This takes 2 minutes and helps the AI matching engine understand your brand for future recommendations.
Browse the marketplace using filters, or paste your website URL into the AI matching tool and get recommendations in 10–15 seconds. Shortlist the creators you want to consider.
Click 'Book Now' on any package, fill out the campaign brief, and complete payment. The creator is notified immediately and has 48 hours to accept.
The creator delivers within their stated window. You review, approve or request a revision, and the escrow releases. Your campaign is live.
The MENA creator economy is $276M and growing at 37.7% annually.
There's never been a proper platform for it. Until now.
" Browse. Book. Brief. Done. No agencies. No DMs. No invoicing chaos."
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